Portfolio Layout | https://marketingnibbles.com/

Hi I'm Addy....

My Journey So Far

Innoluxe & Fabriq Hair — CRO & Marketing Analytics Intern, London

May 2025 – Present

Drove product success for a website redesign by analyzing user flows by conductiong user interviews, setting up CRO experiments, and configuring analytics to create data-informed, personalized user experiences.

Procol — Senior Sales Development & Growth Associate, India

Sept 2023 – Apr 2024

Managed end-to-end sales processes across 8+ industries including healthcare, manufacturing, and energy and influenced go-to-market strategy by collaborating with marketing and translating market feedback into a 25% increase in qualified product leads.

Multiplier — Business Development Representative (UK Market),Bangalore

Nov 2021 – Oct 2022

Collaborated with the marketing team on an ABM transition project, increasing MQL-to-lead conversion rates by 15%.

Whatfix — Business Development Representative (NA Region),Bangalore

Oct 2022 – Feb 2023

Worked on securing outbound deals with enterprise clients by enhancing the prospecting process, partnering with product and enablement teams to build targeted outreach campaigns and improvise the product

Gyansys Infotech — Marketing Associate (North America Region),India

June 2020 – Oct 2021

Transitioned from a software development intern role, where I built a Salesforce system that improved service efficiency by 40% , to a business development and Marketing Associate who exceeded sales targets by 20% by acquiring Fortune 100 clients.

HighRadius — Associate Solution Principal Intern, India

May 2023 – June 2020

Delivered product demonstrations to Fortune 1000 executives and contributed to competitive strategy by developing pricing and ROI models.

My Strengths

Product Strategy

KPIs/metrics
Problem Framing
JTBD
PRD / Specs
Roadmapping
RICE / MoSCoW

Growth & GTM

Positioning
Messaging
Launch Plans
ABM
Outbound Plays
Sales Enablement

Research & Analytics

Customer Interviews
Surveys
Win/Loss
Funnel Analytics
A/B Testing
Dashboards

Ops & Execution

Salesforce
HubSpot
GA4
Looker/Sheets
UI/UX

Toolbelt:

Figma
Jira
Salesforce CRM
HubSpot
GA4
Looker Studio
Hotjar
Optimizely
Amplitude
Mixpanel
Zapier
Power BI
Tableau/Excel/SQL/Python
Frontend
AI tools

This portfolio is a collection of the experiments, launches, and learnings that shaped my journey so far. Take a look.

Product Management

Bringing together user insight, feature prioritization, MVP thinking, and UX improvements to create meaningful product experiences.

Product Marketing

Messaging, positioning, and go-to-market strategies shaped by research and storytelling that aligns with real customer needs.

Full-Stack Growth

Lifecycle automation, content campaigns, and acquisition strategies driven by experimentation and channel fluency.

Data and CRO

Projects in analytics, A/B testing, and funnel optimization — where I’ve used data to diagnose problems and improve performance.

Product & GTM Projects

Growth Projects

Coming Soon

Beyond the Portfolio

Things I do when no one’s watching—and why they matter

I love building and automating

I automate before I overthink — from Notion trackers to GA4 dashboards and Zapier flows no one asked for. If it saves time or feels like magic, I’ve probably built it at 2AM, powered by matcha and curiosity and tonnes of YouTube tutorials and GPT Prompts 🙂

I Write

I write to reflect, to find clarity, or to capture a half-formed idea that might grow into something. I write on various platforms like twitter, medium and substack about marketing, AI, growth, experiments, tech and everything that my curious mind can think of or comes across. 🙂

I Learn

I’m always learning — through courses, creators, and curiosity. Right now I’m deep into product analytics, campaign psychology, and how to explain ideas in fewer, better words.

I build, write, and learn because I’m always hungry for ideas, insights, and the next adventure.

Marketing Nibbles is called that for a reason. And travelling to new places just feeds the curiosity.

Addy

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