Welcome to my little corner of the internet, where I share all about marketing, products, strategy, and uncovering what makes businesses shine. I also run a weekly newsletter called Marketing Nibbles.
Join my substack community and get a distilled post of the coolest things I learn and find each week.
Actionable frameworks and how-tos across marketing, product, and strategy to tackle real business challenges.
Detailed breakdowns of campaigns and brands, with takeaways you can use.
Download checklists, templates, and swipe files to speed up your marketing work.
I’m building Marketing Nibbles as a practical space to explore website optimisation,
CRO, AI-assisted workflows, and smarter marketing execution.